Head of Marketing in Digital Health Startup (m/f)
Medlanes GmbH, Berlin
28. September 2017
Head of Marketing in Digital Health Startup (m / f)
Location: Berlin, Germany
Medlanes is one of the leading digital healthcare startups in Europe. With hundreds of doctors in 18 cities, we are reorganizing medicine as it exists today on a digital layer. Patients can order a doctor to order their own medicine and the after-treatment can be completely digital and supported by the "Medlanes Medical AI".
Healthcare is one of the last major markets that are on the brink of transition from the offline world to the online world. No market is so big and has so much disruptive potential - already today, 5% of all Google search queries are of a medical nature.
We are a team of persuasives who combine an ideal balance of technology and medicine (one of the co-founders is, for example, a doctor).
Medlanes is an alumni of the Microsoft Ventures Accelerators, winner of several innovation awards and is financed by leading venture capitalists and leading European insurance companies.
Your mission as Head of Marketing at Medlanes is to ensure the immediate and long-term success of all marketing activities, especially SEM (SEA, SEO) and content, by developing and implementing KPI-driven scalable processes. The role requires strong analytical skills, an entrepreneurial spirit and offers many challenges and opportunities as an individual to grow!
Development of strategies, roadmaps and budget management with the aim of bringing the company to the next level as a whole.
You are responsible for the online and offline marketing channels.
Create, manage and optimize campaigns for performance marketing channels (SEM, social media, display, etc.) with a focus on ROI.
Continuous customer retention optimization to increase Customer Lifetime Value.
Drivers for innovation and automation and their implementation.
Manage and further develop your team
An ever-growing marketing budget will be available to you.
We are looking for a person who ...
with Entrepreneurial Spirit, high self motivation and willingness to give 100%.
which is proactive, results-oriented and a quantitative mindset.
which has excellent communication skills and social skills.
with more than a year of experience in performance marketing.
who has advanced knowledge in SEA, SEO, Social Media & Content Marketing.
which keeps itself up-to-date at all important marketing innovations.
who can develop our German content with excellent German.
What we offer:
You love data? Our data science team provides you with highly individualized and actionable data.
Bring your skills in technical marketing to a new level in a company that has a Data-First Mindset.
You work directly with the founders to take influence on the future of the entire company.
Medlanes is supported by renowned investors and the world's largest insurance company.
Medlanes influences the health system fundamentally, be part of it and apply. Send your application with your earliest starting date and a note on how you found this job description at firstname.lastname@example.org.
Your contact person is Erik Stoffregen (Co-Founder & Managing Partner). We are looking forward to your application!